The Indonesia Pavilion has become a major vehicle for the archipelagic nation’s branding. The event, hosted by Indonesia Investment Coordinating Board (BKPM), was held on the sidelines of the World Economic Forum Annual Meeting in Davos, Switzerland.
Returning for the third consecutive year and themed ‘Partner for Action’, Indonesia continued its venture to position itself as a forward-looking and modern Southeast Asia country with a wealth of investment opportunities on a global stage.
To kick off the week-long event held from 21 to 25 January 2020, the Indonesia Pavilion Opening Ceremony was officiated on 21 January 2020 by H.E. Bahlil Lahadalia, Chairman of Indonesia Investment Coordinating Board (BKPM); alongside with H.E. Luhut Binsar Pandjaitan, Coordinating Minister for Maritime Affairs and Investment; H.E. Airlangga Hartarto, Coordinating Minister for Economic Affairs; H.E. Johnny G. Plate, Minister of Communication and Information Technology; H.E. Agus Gumiwang Kartasasmita, Minister of Industry, H.E. Agus Suparmanto, Minister of Trade, and H.E. Hasan Kleib, Indonesian Ambassador to the United Nations, World Trade Organisation and Other International Organisations in Geneva, and many other esteemed government officials.
At noon, a delectable feast full of Indonesian flair from Bunga Rampai, renowned Indonesian restaurant from Jakarta, was served. The Nasi Tumpeng, a cone-shaped serving of turmeric-flavoured rice accompanied by enticing side dishes was the centrepiece of the buffet spread.
In an opening dialogue moderated by H.E. Muliaman Darmansyah Hadad, Indonesian Ambassador to Switzerland and Liechtenstein in Bern, H.E. Bahlil iterated the Government’s efforts to improve its strategy to promote and facilitate private sector investment and developments, particularly in the areas of trade and export, digital technology, tourism and creative economy, and sustainability.
In another speech at the Pavilion, H.E. Luhut also noted that the private sector has been very engaged in the nation’s electric-vehicle ecosystem initiatives and expressed hope that participation towards an environmentally sustainable transport network will continue to grow.
Throughout the week, Indonesia Pavilion welcomed an illustrious roster of business leaders and government officials in an extensive lineup of workshops and seminars which covered topics such as trade, creative industry and more.
Indonesia’s well-known unicorn leaders such as Mr. Albert, Co-founder and Head of Design of Traveloka; Mr. Ridzki Kramadibrata, President of Grab Indonesia; Mr. Andre Sulistyo, Co-CEO of Gojek; and Mr. William Tanuwijaja, Founder and CEO of Tokopedia, shared their insights on digital economy advancement. As one of the fastest growing digital economies in the world, Indonesia is changing business relationships across the region and redefining their operations with technology more efficiently.
Other government officials who spoke on panels during the week included H.E. Airlangga Hartarto, H.E. Agus Gumiwang Kartasasmita, Minister of Industry, and H.E. Agus Suparmanto, Minister of Trade, who discussed policies needed to support Indonesia’s future development in trade and export.
Mr. Hengky Manurung, Assistant Deputy for Tourism Investment and Mr. Ferry Unardi, CEO of Traveloka, covered the topic of Indonesia’s tourism and how its creative industries could boost domestic consumption and increase foreign exchange earnings.
A panel discussion with Mr. Bernardus Djonoputro, Senior Advisor of Ernst & Young and Chairman of the Planning Ethics Board, Indonesian Association of Urban & Regional Planners (IAP); Dr. Ana Peric, Executive Board Member of the International Society of City and Regional Planners (ISOCARP), and Dr. Phil Hendricus Andy Simarmata, President of IAP, discussed Indonesia’s urban development plans to build a smart and liveable city and reduce further environmental impact.
The Indonesia Pavilion was also a platform for local media and technology company, WIR Group, to showcase Augmented Reality exhibits.
Networking and panel discussions aside, an Indonesian event would not be complete without Indonesia’s hallmark hospitality. Delicious Indonesian coffee and snacks were served throughout the week – including one of the world’s most expensive coffees, the Kopi Luwak (civet cat coffee), chips, and Indomie cup noodles.
We very much enjoyed listening to the diverse mix of perspectives the speakers brought to the table, and hosting such an esteemed crowd. We hope our distinguished guests walked away with much to think about, and a new appreciation for all that Indonesia has to offer.